VIDEO SEO…
Producing videos for SEO is popular part of online marketplaces.
What is Video SEO?
Video SEO otherwise know as search engine marketing, is simply providing metadata or information for your content to help improve your search engine results.
There are various platforms, which can be used to host your Video SEO campaign.
With Video SEO campaigns the data can show up in the form of rich snippets in the search engines. Previous research shows that Google prefers videos to other search results; in turn this can help as part of your overall SEO campaign.
Google needs to discover and index your content; therefore there are various processes, which need to be followed to do this correctly.
- Technical audits of your current site
- Onsite SEO
- Keyword and Market Research
- Content Marketing
- Video SEO
- Link Building
- Penalty Recovery
- Social media marketing
- Ranking reports and data analysis
What's your story?
What's your plan?
YouTube vs. other platforms
If the most important measurement of your video is views, then YouTube is a good place to start. However, one thing to be aware of is when the video shows up on the search engine it takes you to YouTube’s platform.
However, if the overall goal is to encourage shares, sign up subscriptions or driving viewers to your website. Then there are other valuable platforms for Video SEO which maybe more beneficial.
Videos on some of our preferred hosts can be personalised with your own brands and links to social media platforms.
The videos themselves can show up in the form of rich snippets such as thumbnails etc. By using Video SEO this can help get you higher up the rankings if the correct processes are carried out.
If you are now feeling a little confused on what Video SEO actually is and how to get started. Don’t worry as our team can help guide you through each step of the way.
We can help create your video and get it noticed in the on-line marketplace. Ask for a meeting with one of our team today!
